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Like a physical address, web visitors use your domain name to find your site. However, there’s more to a domain name than pointing to the...

You stand at the base of a mountain you want to conquer. Casting your eyes up, you see the summit in the distance, shrouded in...

Ah, the marketing agency relationship. It's a bit like dating. At first, everything is rosy. The honeymoon phase is in full swing, and you think...

5 minute read time Erica Miller - May 17, 2023 It’s true — marketers don’t think about email open rates as much as they used...

How should we be doing link building in late 2022 and into 2023? Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst,...

Often the most straightforward approaches to any problem are the most efficient. You might understand the importance of keeping your website protected from hackers, but...

Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? Imagine if there was an extra set of hands...

Not all marketers are having an easy time transitioning from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4) — seriously, some folks are struggling...

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for...