In the modern sales landscape, leveraging the right tools is crucial for optimizing your sales processes. Integrating Sales Navigator with HubSpot is a powerful combination that can significantly enhance your sales outreach and management. 

How? Let’s dive into what Sales Navigator is, how to connect it to HubSpot, its features, benefits, and some tips for harnessing the power of integrated sales tools.

What is Sales Navigator?

LinkedIn Sales Navigator is a sophisticated tool designed to empower sales teams, strengthen customer relationships, and uncover new opportunities. It allows sales professionals to engage with their contacts through personalized outreach, providing insights and information directly from LinkedIn, right within the HubSpot contact record.

How to Connect Sales Navigator to HubSpot

Getting started with the Sales Navigator HubSpot app is a straightforward process. Before beginning, ensure you have a Sales Hub Professional or Enterprise seat and a LinkedIn Sales Navigator Advanced or Advanced Plus account. To connect, follow these steps:

In your HubSpot account, navigate to the marketplace and select App Marketplace.
Locate and select the LinkedIn Sales Navigator integration.
Click the Install app in the upper right.

Once connected, you can view LinkedIn insights on your HubSpot contact and company records and send InMails directly from HubSpot. However, each user must connect the LinkedIn Sales Navigator app from the HubSpot Marketplace while signing in to HubSpot with their unique login.

What Are The Features and Benefits?

Sales Navigator with HubSpot brings a wealth of features and benefits. You can engage your contacts with personalized outreach and gain access to helpful LinkedIn Sales Navigator information right from the contact record. Features include:

InMail: Add LinkedIn Sales Navigator actions to HubSpot sequences and send InMail without ever leaving HubSpot.
Icebreakers: View shared connections, experiences, and interests.
Get Introduced: Ask a mutual connection for an introduction to your contact.
Related Leads: Find other leads at the same company and add them to your Sales Navigator leads list.

This integration also allows you to understand your key accounts, learn more about the companies in your database, and get in touch with the right people at the right time, with all the proper context.

Tips For Using Sales Navigator with HubSpot 

To make the most out of integrated sales tools like Sales Navigator and HubSpot, it’s essential to:

Leverage Personalized Outreach: Use the insights provided by Sales Navigator to tailor your outreach to each contact’s interests, experiences, and more.
Utilize InMail Effectively: Incorporate InMail into your sequences strategically to engage contacts directly and personally.
Optimize Your Sales Outreach: Use the data and connections information to reach the right people in the organization when they’re most likely to make a purchase. 
Stay Informed: Regularly review the company news and updates provided by Sales Navigator to add context to your sales outreach.
Improve Your Sales Today

Integrating Sales Navigator with HubSpot can significantly amplify your sales processes by providing valuable insights and personalized outreach options directly within your HubSpot records. By effectively utilizing this integration’s features and benefits, sales teams can strengthen customer relationships and uncover new opportunities.

If you need any help amplifying your sales processes or have questions about integrating Sales Navigator with HubSpot, contact the experts at Lynton. We’re here to help you optimize your sales outreach and management for better results!

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